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If you want to grow your business, how do you get the word about your product or service? By going where your market is – and these days, that’s online. This article will give you a straightforward, easy to understand overview of online marketing and why it is perfect for your business. Like any form of marketing, your starting point should be your marketing aims and objectives. ..in other words what you want to achieve from your marketing. Read on for a crash course in online marketing strategy and also discover some key principles of social media that will enable you to get a flood of new customers and create customer loyalty. Online marketing in a nutshell There is no great mystery to online marketing. It does a lot of the same things that traditional marketing does, but it does them more cheaply and effectively to a much wider audience. There are literally billions of people online. Some of these people are your ideal clients or customers. If you can reach even a tiny...