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Why It’s Essential to Engage in Social Media Way back in the day (last year) it was a relatively simple undertaking to rank your pages in Google’s search results. Optimize the pages, have decent, unique content and create a slew of backlinks to them. Unfortunately, that’s no longer the case! No longer. Google has upped the ante, and besides making sure we are still managing to achieve most of the above named items, we are now expected to have a viable and buzzing social media presence to boot! This means complete social profiles, daily if not more posts, and interaction with your peeps frequently. So just how do we create these “social signals”? So how can we do this without tearing out all of our hair? Listed below are three easy ways you can quickly increase customer engagement, increase your audience, and boost word of mouth about your business. Utilize visual media – However you slice it, most people now would rather watch rather than read. Whether we are pushed t...

A small business that invests its time wisely in Social Media can improve customer (or client) loyalty and word of mouth marketing efforts, as social media is the new word of mouth. Here are the specific objectives to consider for your Social media campaign. A. Social Media for local business allows you to be more responsive to your customers. B. It allows for consumer feedback that you can respond to quickly and effectively than has never happened before social media. C. Social media allows people to get to know you, like you and trust you. You have the opportunity to share your brand, your personality, your know-how and the passion behind your business. D. With social media you are able to increase awareness of your product lineup, and provide accurate information about your company. For local businesses with a storefront, sites like Yelp and Google Places can make a real impact. These sites allow businesses to create listings with all the necessary information fo...

Man y of the clients we speak to have spent huge amounts of money on their websites but are unhappy with the results. The majority don’t do anything about it as they think it is going to incur more huge expenses and make the assumption that having a better website actually means having to start creating a brand new website from scratch. In some cases that might be true but from our experience just a couple of tweaks here and there are enough to make the difference between a site making sales or not. Here are some of our favorite quick fixes which have converted non-performing websites into 24-hour sales machines: 1) Have a call to action on every page Every single page on your website needs to be working for you by making every visitor take some sort of action. For example you might want them to give you a call, or click the ‘buy’ button, watch a video or leave a comment. Whatever it is, make sure you tell them what it is you want them to do. Make it easy for them. The...

With a simple webcam on your computer, or an inexpensive flip camera, I like the Kodak products myself; you can create effective video messages that will out rank and out sell your competition every time. The use of Video combined with the Internet is powerful. People love to watch videos. When people search online, they are often looking to get answers to their questions. When people search for the answer and they find a video, they will gravitate to the video more than anything else that comes up in the search results. So here are the best tips for video marketing I can give you. As a business owner, you know the questions people are asking about your business. So it would be really easy for you to come up with answers to help people get their questions answered about your type of business. If you were to make one video for each frequently asked question as it pertains to your business, in no time at all, you could easily have 10 videos. But don’t stop there. Take it to...

In today’s online marketing world a website is not enough. As an owner of a business that depends on the customers in your local area hopefully you understand the importance and power of local online search as consumers shift from the yellow pages to online searching. It is essential to your business’s success that you show up on the 1st page of Google and especially on Google Places; you know, those listings at the top of the search with the red pinpoints pointing out local business. There are only 7 Google Places slots available for any given local search term on the first page. You want your business to be one of them for the search term your customers will use to find you. So it is vital that you get this right. There are most likely 50, 100 or even more businesses competing for those top 7 spots in your local area. The challenge for you is to know and understand MORE about how to be in that top 7 than your competitors will know or understand, and it is not enough to kn...

Make Your Facebook Page Come to Life If you’re pondering ways to boost your Facebook page, I’d like to give you eight solid techniques for fast improvement that won’t cost anything but some time. These tips will not only enable you to optimize for Facebook and Google search better, but also lay the basis for better social interaction, and that is where the money is nowadays. 1. Make a Commitment -  Facebook takes some time and thought. Many are the marketers who have wanted to use a Facebook page for their business, and soon abandoned it, which also says something about your company. Make a commitment to post and participate often, or it may be counter-productive! 2. Create a Custom URL -  Make sure you get a custom URL for your page. The one it includes isn’t likely to aid with search engine optimization (SEO) or for anyone looking for you. 3. Don’t Auto-Post Your Tweets -  Twitter is great, but don’t make the mistake of reposting the very same tweets on yo...

Small Business Marketing Anyone who’s tried understands that small business marketing is not for the faint of heart. Promoting your small business depends on doing certain things and doing them well. The amount of competition we face these days is astonishing, and understanding how to get your pages delivering online is tricky. Here are five significant actions to keep you in front of the competition! 1. Create a Marketing Plan -  A detailed marketing plan is key to success. You don’t want to leave anything to chance. It should be well thought out. Map out every marketing element, and exactly how you plan to accomplish it. At the minimum, it ought to paint broad strokes to success. 2. Social Media Marketing -  91 percent of experiences social marketers generate improved website traffic and 79 percent generate more quality leads according to MediaBistro.com. Just how do they do this? They do not waste time with their social media marketing. Map out a strategy...

Just as you get to grips with Twitter and Facebook, along comes another social media platform for you to get used to. If you have not already heard of Vine, you soon will as it has, as the name suggests, been spreading in popularity online like a weed. Vine is a Twitter owned company that was launched early in 2013. It allows users to record short six-second clips that play continuously on an endless loop. This tiny six-second video is considered to be the equivalent to the 140-character limit on Twitter. Think of Vine being like Instagram except with videos instead of pictures. Users add these videos to social media sites like Twitter and Facebook and it is incredibly quick and easy to do. So you may be asking yourself, ‘who wants a six second video and why would it be useful to my business?” Well the answer to the first question is simple: Millions of people. Vine has already attracted over 13 million users in less than 6 months after its launch. There are thousands...